By now, you may be familiar with the ubiquitous red-orange bikes around town. They are the meat of Portland’s Nike-sponsored bike-share program, Biketown. The program officially launched nearly a year ago in June 2016 after several years of development and logistical setbacks.
Portland’s Struggle to Acquire Biketown
Portland has long held the reputation of being a bike-friendly city. In fact, it was one of the first cities in the U.S. to brainstorm of some type of bike-share program. Way back in 1994, the city launched the Yellow Bike Project in an attempt to model Amsterdam’s free community bike program. This ended up in disaster. The city teamed up with a nonprofit organization to release free bikes to whoever could use one, with only the honor system to protect them. Bikes were quickly vandalized or stolen.
In 2006, the city requested a municipal bike-share program proposal. This request was canceled two years later to dedicate more time to analyzing logistics. In 2011, activists from Bicycle Transportation Alliance encouraged the project’s revival. Further unfortunate events ensued. It took another two years for federal funds to disperse as financial obstacles struck the bike-share industry.
In 2014, Bikeshare Holdings purchased Alta Bicycle Share, the company the city had selected to operate its program. Later that year, the company’s major bike supplier filed for bankruptcy.
Alas, some light appeared at the end of the tunnel when in 2015, PBOT’s new director, who had worked on launching bike-shares in DC and Chicago, was determined to launch whether or not a sponsor was involved. By 2016, Portland struck a deal with Nike, allowing the program they were developing with Motivate, the updated Alta Bicycle Share operator, to expand it.
For all the setbacks, the program has seen a significant amount of use since it finally launched last year. Let’s take a closer look.
Biketown Portland is a relatively cost-effective bike-share program that contains more smart bikes than any other city bike-share. The technology to manage the program is less expensive than traditional systems that Motivate has employed in other cities. This is good news for taxpayers considering the program is publicly funded.
They aren’t called “smart bikes” for nothing. Each Biketown bike is equipped with GPS tracking and the